Why all websites need videos

March 28, 2018

Every website that offers any type of goods or service can benefit from the use of a professional video. This is of course unless the business owner can not handle any more business. But for the average business owner that is eagerly awaiting the next customer, videos are becoming necessary to keep up with the competition. The statistics of how a video can benefit a website owner are truly unbelievable. That is why we here at Enlightened Vision Entertainment have been so successful at helping business owners and service providers increase profit margins so dramatically.  Here are some statistics collected by experts around the internet.

 

Including video in a landing page can increase conversion by 80% (EyeView).

 

Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe). 

 

Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).

 

 Almost 50% of internet users look for videos related to a product or service before visiting a         

 store (ThinkWithGoogle).

 

 4x as many customer would rather watch a video about a product than read about it (Animoto).

 YouTube has over a billion users, almost one-third of all people on the internet (YouTube).

 

 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).

 

 Marketers who use video grow revenue 49% faster than non-video users (VidYard).

 

 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).

 

 By 2018, online video will account for 74% of all online traffic (KPCB).

 

 55% of people watch videos online every day (MWP).  

 

 65% of video viewers watch more than ¾ of a video (Syndacast).

 

 85% of Facebook video is watched without sound (Digiday).

 

 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose   video (MWP).

 

 People spend on average 2.6x more time on pages with video than without (Wistia).

 

 54% of senior executives share work related videos with colleagues weekly (TubularInsights).

 

 52% of marketers believe that video is effective for brand awareness (WowMakers).

 

  4 out of 5 consumers believe that demo videos are helpful (Animoto).

 

  Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).

 

  500 million people are watching videos on Facebook every day (TubularInsights).

 

  45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).

 

  Snapchatters watch 10 billion videos a day (AdWeek).

 

  82% of Twitter users watch video content on Twitter (Bloomberg).

 

 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and  budget (Buffer).

 

  Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).

 

  8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).

 

  52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).

 

  Marketers who use video grow revenue 49% faster than non-video users (VidYard).

 

  55% of people consume video content thoroughly (HubSpot).

 

From our statistics it becomes clear how every business can benefit from video. I hope this post helps out business owners trying to find ways to increase revenue.

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