THE BEST MARKETING TOOL ON THE INTERNET
Today's post is going to involve a lot of boring numbers. Well... not so boring if you want to make money. EVERYTHING YOU NEED TO MAKE YOUR. BUSINESS GROW
By 2019, online video will account for 74% of all online traffic (KPCB). 55% of people watch videos online every day (MWP). ￼ 65% of video viewers watch more than ¾ of a video (Syndacast). 85% of Facebook video is watched without sound (Digiday). 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP). 52% of marketers believe that video is effective for brand awareness (WowMakers). Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast). Including video in a landing page can increase conversion by 80% (EyeView). Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle). 4 out of 5 consumers believe that demo videos are helpful (Animoto). Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe). 4x as many customer would rather watch a video about a product than read about it (Animoto). YouTube has over a billion users, almost one-third of all people on the internet (YouTube). 48% of marketers plan to add YouTube to their content strategy in the next year(HubSpot). Nearly two-thirds of consumers prefer video under 60 seconds (Animoto). 500 million people are watching videos on Facebook every day (TubularInsights). 45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream). Snapchatters watch 10 billion videos a day (AdWeek). 82% of Twitter users watch video content on Twitter (Bloomberg). 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer). Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle). 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle). 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast). Marketers who use video grow revenue 49% faster than non-video users (VidYard). 55% of people consume video content thoroughly (HubSpot). People spend on average 2.6x more time on pages with video than without (Wistia).