Today Television Commercials are still difficult to match for ROI. In fact, because YouTube works so well, the fact that so many companies spend the amount they do to advertise on television speaks volumes. So where does that leave streaming services?
Ads on Streaming services such as Amazon, and Hulu are so powerful that they are referred to as OTT (Over-The-Top) advertisement. When you have a compelling ad created and placed by ENLIGHTENED VISION ENT. you can expect the highest returns. And when you combine OTT with other forms of advertisment such as Billboards, and Magazines the ROI is absolutely stunning.
The required ad spend for streaming is actually higher than most forms of advertisement including Television, but the returns are higher as well. With streaming you can target your audience, and ensure they are paying attention when your ad plays, all while hitting a Nation-wide audience.
OTT is staking claim as King Of The Hill and it is difficult to dispute. If you want the best bang for your buck, then OTT is for you. If you combine OTT with other advertisements you will absolutely dominate your market with only the very top tier competition able to rival you. Campaigns that combine OTT with Television, Radio, Magazines, and Billboards are forming the foundation of companies that will be around for a very, very long time.